Amarris is a major accounting and real estate services group operating in France and Belgium. With over 500 employees and 13 branches and subsidiaries, the group supports a wide range of clients across financial and property-related sectors.

- Press Release to announce the campaign

- Article in Le Journal des entreprises | "We’ve deconstructed the stereotypes about the accounting profession to recruit"

- Article in Storizborn | "Employer brand: the Amarris Group sets out to conquer accountants and unveils a striking Employer Brand video"

- Article in Com&Media | "COM RH: AMARRIS ‘DEPLOYS HEAVY ARTILLERY,’ CANDIDATES EXPLODE"

When: September 2023

What: Scripting, Directing, Filming & Editing

Services Provided:

• Scriptwriting & Storyboarding

• Multi-day, Multi-location Shooting

• Direction of Non-Professional Actors

• Editing

• Title & Visual Style Design

How:
Amarris reached out to create a bold, unconventional employer brand video, far from the usual accountant clichés. I pitched three original script ideas, and they chose the most daring: a vintage, old-school character arriving in a vibrant, modern workplace to playfully highlight the gap between stereotype and reality.

I handled the full creative direction: scripting, storyboarding, organizing the shoot across several locations, and bringing in a professional makeup artist and hairstylist to elevate the production.

Results:
🚀 The video gained 150K+ cross-platform views
📈 Applications increased by 147%
🏆 Gold Trophy – Employer Brand Strategy category, 2023 HR Marketing and Communication Awards